The Lipstick Effect is a fascinating economic phenomenon where consumers cut big-ticket spending during tough times but continue buying small affordable luxuries like premium lipsticks to feel good. Popularized after the 2001 recession, this behavior shows how emotional needs drive smarter, selective spending even when budgets shrink. பொர�ளாதார நெர�க�கடியில� பெரிய செலவ�களை க�றைக�க�ம� மக�கள�, �ன� இ